Lab life, in cartoon motion

HATS off to Life Techologies, for the latest in its excellent series of promotional videos. The tale of PhDiva and the Mystery Band has just been released on YouTube, and has already scored a few thousand views.

This clever animation combined with a catchy tune tells the story of April Brite, a postdoc whose conference preparations are thrown into disarray with the appearance of a pair of mystery bands on her gel plate. It’s a situation many a lab researcher will empathise with.

I particularly like the way the corporate message is restricted to a simple closing credit, rather than being overtly seen in the cartoon. Nice one, Life Technologies.


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